How can PR support investment and fundraising

Whether you’re just beginning your seed round or seeking investment for your Series D, PR can support your business through a funding round. Here's 4 ways PR can help you raise investment for high growth businesses.

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1. PR helps to establish your brand narrative 

The start of any decent PR partnership will begin with messaging. This will help establish the story around your brand, how you tell it and what the most interesting points about it are. 

They’ll then stress-test that messaging with the harshest critics - the media - and put you in interview scenarios that force you to recite these points over and over again. 

They’re storytellers at the end of the day. But being able to recite the most important points about your business under pressure, in an interesting way and within a limited time frame is great practice for an investor pitch. 

As you grow, your agency will help refine these talking points and build out an overarching brand narrative that encapsulates your business and the journey you’re on.

2. It gets you seen by the right people

Your PR team will be experts on the media landscape and have spent time forming strong relationships with journalists across a range of publications. It’s their job to know where your audience consumes their media. 

So, when your key audience becomes investors, your agency should know exactly what they are reading and what they want to hear from you.

3. PRs know how to pitch 

Trust us, your agency team spends a huge portion of their time (and careers) pitching. While journalists might not be leading your series A any time soon, investors and reporters aren’t worlds apart - both are time-poor and always looking for an opportunity. 

Brevity and getting to the heart of a story are the absolute essentials of any decent comms pro, so get their help when creating a teaser deck or perfecting your pitch. They’ll definitely be able to offer some tips, even if they can’t be with you in the boardroom. 

4. PR drives awareness and credibility  

Having a journalist write about your brand, or a celebrity endorse it on social media builds credibility and drives awareness - two things investors love. 

Whether that’s in a national newspaper, a consumer magazine or within your specific industry, you're building a brand that people know about, and more importantly, want to talk about. 

Don’t be afraid to venture outside of your specific industry too - investors are consumers too, and they read magazines and newspapers just like the rest of us. 

It’ll never hurt to include a few articles in your email or pitch deck either - it proves that people outside your organisation are interested in your business too.

If you'd like to chat about how PR can support investment, then email us at hello@wordsandpixels.co

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