To launch Aide in the crowded MedTech space, with coverage targeted to both mainstream media and medical decision-makers. 

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As chronic illness soars in the UK, it’s more important than ever to find solutions for everyone.

Words + Pixels supported the launch of digital health service Aide in October 2022 with the announcement of its pre-seed funding round, securing write-ups in startup, tech, and medical media titles.

As well as gaining mainstream coverage for brand awareness , including an exclusive with iNews about the results of Aide’s NHS pilot study, we’ve sought to position our PR strategy so that it reaches a specific set of decision-makers within the medical industry. Via thought leadership, business profiling, expert commentary and company news, we continue to build Aide’s reputation as a trusted industry leader in long-term health management.

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