To launch the French unicorn to UK audiences, while adapting public perception of pre-used tech.

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Working to a rapid deadline around Back Market’s UK launch, our goal was to introduce the game-changing brand to UK consumers and the media; while challenging the assumption that “second-hand” tech equals low-quality.

Words + Pixels’ strategy with Back Market has focused on the powerful environmental benefits of refurbished tech - we launched the world’s first report into its impact - as well as showing how the company upskills refurbishers across the world (ensuring exactly the same customer guarantees associated with new products).

Using profiles and thought leadership, we’ve also campaigned against Big Tech, linking the hype around new-release products to the global e-waste crisis.