To launch the BACX brand in the UK following investment from four-time F1 World Champion, Sebastian Vettel.

Words + Pixels launched BACX within the UK with an investment announcement – following significant funding from lead investor, four-time F1 World Champion Sebastian Vettel.

Our strategy for raising awareness of the 100% plant-based brand was built around increasing credibility within the sports and fitness space through key product placement.

We highlighted the benefits of natural superfoods for endurance athletes, as well as securing reviews across consumer and fitness publications; including industry-leading cycling, triathlon and running titles. We also placed expert advice around nutrition from BACX founder and CEO, Jason Baits-Tomlin.