To promote app downloads and establish DUSK as a champion of the revived hospitality sector.

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By connecting brands with venues and consumers, DUSK offers sampling at scale, increasing footfall to bars and redefining how Gen Z’ers interact with the drinks sector in a tough post-pandemic climate.

Words + Pixels used partnerships, company news and thought leadership to position DUSK as a go-to commentator on Gen Z drinking habits and hospitality marketing trends. In less than nine months, the app featured in every leading marketing and drinks vertical medium, with mentions across national media and regional coverage in every city that the app operates in (complete with clear download call-to-actions).

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