Graze
graze is UK’s leading healthy snacking brand. It offers nutritionally balanced, plant-based snacks using simple ingredients from nature which can be enjoyed through a subscription, online or in retailers for a delicious on-the-go boost.
The brief
Understand Britain's eating habits and snacking perceptions and provide expert insight from graze's Head of Food on our findings to unpack snacking’s reputation and health benefits.
The approach
Through research of 2,000+ UK participants, we found that Brits are, in fact, snackers who believe that eating three square meals a day is outdated - often opting for a more grazing lifestyle, and showcased this in national and lifestyle publications.
The results
15
Pieces of national and lifestyle coverage in one month period
100%
Coverage including expert commentary from graze’s expert
100%
hare of voice in all coverage
989m
Total reach from print and online coverage
