Graze

graze is UK’s leading healthy snacking brand. It offers nutritionally balanced, plant-based snacks using simple ingredients from nature which can be enjoyed through a subscription, online or in retailers for a delicious on-the-go boost.

The brief

Understand Britain's eating habits and snacking perceptions and provide expert insight from graze's Head of Food on our findings to unpack snacking’s reputation and health benefits.

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The approach

Through research of 2,000+ UK participants, we found that Brits are, in fact, snackers who believe that eating three square meals a day is outdated - often opting for a more grazing lifestyle, and showcased this in national and lifestyle publications.

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The results

15

Pieces of national and lifestyle coverage in one month period

100%

Coverage including expert commentary from graze’s expert

100%

hare of voice in all coverage

989m

Total reach from print and online coverage