Plinc
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Plinc is a first-party data agency, helping turn customer data into actionable insights, working with the likes of Halfords, M&S and Argos.
The brief
To elevate Plinc’s profile within marketing and retail press, with a focus on personalised communication.
The approach
We work alongside Plinc to spark mass awareness of the benefits of unifying customer data; including educating retailers on the power of personalisation. Our strategy is to initiate conversations around customer data via company news, thought leadership and expert commentary.
We also launched Plinc’s first-ever research project, which has generated over 25 inbound leads for the agency to date – including coverage in Marketing Week, Decision Marketing & Retail Voices.
The results
37
Pieces of coverage over a 12 month period
10
Thought leadership articles in top tier publications
4m
Total audience reach in a one year period
35%
Coverage included backlinks to Planning-inc's website
