The company wanted to increase the authority of its website through authentic, high-value, and relevant backlinks that would position SME as a trusted resource for students, parents, and teachers.

We polled parents and exam students across the UK to understand the pain points related to exam periods.

Using this research, we launched ‘Save My Kids’ Exams’ - an online revision hub offering resources to help resolve parent-child disagreements. This inspired a variety of press stories which we placed in the national, lifestyle, and regional press ahead of the key January exam period. 

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