How can PR support investment and fundraising

Whether you’re just beginning your seed round as a startup or are seeking investment as a Series D scaleup business, PR can help you raise investment. Here at Words + Pixels, we pride ourselves on being the expert partners to aid high-growth businesses. Read on to find out how working with a PR agency can amplify your brand to support funding rounds. 

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1. PR helps to establish your brand narrative 

A good PR partnership always begins with identifying your business’s messaging. This will then get stress-tested on your behalf with the harshest critics, the media, and provide you with honest feedback regarding your key messaging.PR agencies are storytellers, so your agency will help you build out an overarching brand narrative that encapsulates your business and the journey you’re on.

Here at W+P we also like to work with business founders to put you in interview scenarios that force you to recite key talking points, being able to recite the most important points about your business under pressure, in an interesting way and within a limited time frame is great practice for an investor pitch. 

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2. You will drive awareness and credibility  

Having a journalist write about your brand, or a celebrity endorse it on social media builds credibility and drives awareness and these are two things that investors love. Whether that’s in a national newspaper, a consumer magazine or within your specific industry, you're building a brand that people know about, and more importantly, want to talk about. 

Top tip: hyperlink to a few articles in your email or pitch deck either as evidence of interest or hype in your business.

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3. PR gets your business seen by the right people

Your PR team will be experts on the media landscape and have spent time forming strong relationships with journalists across a range of publications. Including those that your future investors read. Work with your press agency to create a bespoke strategy to get your brand in front of the right target audience ahead of key stages in your funding rounds.

If you'd like to chat about how we can deliver PR results that can support investment, then email us at hello@wordsandpixels.co