How to announce funding: PR for an investment announcement

Securing funding is a huge milestone, but if your investment announcement isn’t handled strategically, it can easily get lost in the noise. A strong PR approach ensures that your news reaches the right investors, customers, and industry leaders—building credibility and momentum for your next stage of growth.

Whether you’re announcing a seed round or a later-stage investment, this guide will walk you through how to maximise the impact of your funding news.

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Why your investment announcement matters

A funding announcement isn’t just a press release—it’s a chance to position your company as a key player in your industry. A well-executed announcement investment can:

• Attract new investors by demonstrating growth potential.

• Reassure existing investors by showcasing continued momentum.
  

• Boost credibility and establish your brand as an industry leader.
  

• Strengthen recruitment efforts by signaling company stability and expansion.
  

• Enhance media visibility and increase brand awareness.
  

The key? Making sure your investment announcement tells the right story, to the right audience, at the right time.

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How to structure a winning investment announcement

A successful announcement investment requires more than just stating the amount raised. Here’s how to structure it for maximum impact:

1. Lead with a compelling narrative

Investors and journalists don’t just care about how much you raised—they want to know why it matters. Your announcement should highlight:

• The "why" behind the investment – What problem is your company solving?
  
  
• The impact of the funding – How will this accelerate growth, product development, or expansion?
  
  
• Investor validation – Who is backing you, and why did they invest? What is their connection to the industry, are they a well respected leader or famous face?
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Example of a weak announcement:
"We raised £3M in our seed round."‍

Example of a strong announcement:
"We’ve secured a £3M seed round to expand our AI-powered supply chain technology, solving one of the industry’s biggest inefficiencies. This round, led by [Investor Name], positions us to scale across Europe and double our R&D efforts in 2025."

A strong story makes your investment announcement more than just a funding update—it becomes a moment of industry impact.

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2. Write a press release that journalists will actually use

Journalists receive hundreds of funding announcements, so yours needs to stand out. Keep it structured and concise:

1. Headline: Clearly state the company name, amount raised, and purpose of funding.
   
   
   
   • Example: "[Startup Name] Raises $10M in Seed Round to Revolutionise Remote Work Productivity"
     
     
2. First paragraph: Cover the essentials—amount raised, lead investors, and what the funding will be used for.
   
   
3. CEO quote: Add insight into how this funding supports long-term company goals.
   
   
4. Investor quote: A strong endorsement adds credibility and signals confidence.
   
   
5. Company impact: Highlight expansion plans, product development, or hiring goals.
   
   
6. Background info: Include a short company bio and website link.
   
   

Pro tip: Keep your press release under 500 words. Journalists are more likely to cover a story if they don’t have to sift through unnecessary details.

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3. Get your announcement in front of the right media

Your investment announcement is only effective if the right people see it. Instead of mass-pitching every journalist, take a targeted approach:

• Tech and startup media (e.g., TechCrunch, Business Insider, Wired) for industry credibility.
  
  
• Sector-specific publications to reach key decision-makers.
  
  
• Local and regional media if your funding will impact a specific market.
• Broadcast outlets (TV and radio) to reach a wider audience offer real-time interviews or opportunities to further showcase the product
  
  

When pitching journalists, personalise your outreach:

• Explain why your funding news is relevant to their audience.
  
  
• Offer an exclusive or embargoed story to high-value publications.
  
  
• Make it easy—provide all key details upfront, along with a strong narrative angle.
  
  

Example: If your seed round is focused on sustainability tech, pitching to climate-focused media will yield better results than general business outlets.

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Beyond the press release: how to maximise impact

Use multiple channels to amplify your announcement investment

Your funding news shouldn’t rely solely on media coverage. Use every platform available to create momentum:

• LinkedIn + Twitter: Share the news with a strong visual and concise messaging.
  
  
• Blog post: Go deeper into how the funding will drive business impact.
  
  
• Email newsletter: Inform customers, partners, and potential investors directly.
  
  
• Investor networks: Encourage your investors to share the announcement within their own circles.
• Thought leadership articles: Position your founders as experts in scaling businesses, raising capital or leading innovation in the sector to build long term credibility. 
  
  

Pro tip: Use your investment announcement as a recruitment tool by linking open job positions in your announcement posts.

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Mistakes to avoid when announcing your funding

Even the best funding news can fall flat if the PR strategy isn’t executed properly. Watch out for these common mistakes:

1. Making it all about the number

Yes, the funding amount is important, but without context, it’s just a number. Focus on the impact of the investment—how it’s driving business growth and innovation.

2. Overhyping without substance

Avoid vague claims like “disrupting the industry” unless you can back it up with real data and insights.

3. Relying solely on a press release

Journalists won’t automatically cover your news just because you send a press release. Build relationships and offer exclusives where possible.

4. Ignoring internal stakeholders

Employees, partners, and existing investors should hear the news from you first—not from the media. Ensure they are aligned before the public announcement.

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Final thoughts: turn your investment announcement into long-term success

A well-planned announcement investment does more than just secure media coverage—it strengthens your brand, attracts future investors, and sets the stage for growth. By crafting a strong narrative, targeting the right media, and amplifying your message across multiple channels, you can make sure your seed round or Series A funding gets the visibility it deserves.

Want to ensure your funding announcement gets the right attention? Download our PR handbook for Scaleups here. 

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